new ways the beauty industry is testing sustainable practices

According to the data, the consumer packaging industry, including personal care and beauty products, has annual sales of more than $25 billion worldwide.
However, this demand has had a significant environmental impact: Up to 70% of plastic waste generated in the industry has not been recycled.
Instead, it will eventually be landfill, according to EPA.
In this segment, the cosmetics and beauty industries are the main causes of waste problems.
According to Zero Waste Week data, more than 120 billion units of cosmetics packaging were produced worldwide in 2018.
Most of them are non-recyclable.
When National Geographic recently delved into the cosmetics industry\'s dependence on plastics and the impact of related waste, they found that for us --
Now, the use of plastic packaging is 120 times that of 1960.
The good news is that small changes to these practices will have a significant positive impact on the environment. Netherlands-
The Beijing-based group LCA Center found that if refillable containers were used for cosmetics, the carbon emissions associated with the beauty industry would be as high as 70%.
Beauty brands like Olay are already testing reusable packaging.
Olay has recently announced that it will test its top for three months
Sell recycled whip moisturizers sold in refillable packaging.
As part of the company\'s larger sustainability program, this testing period will begin in October.
It is expected that this effort will save more than 1,000,000 pounds of plastic access to landfill sites.
Anitra Marsh, deputy director of brand communications for P & G\'s global skin and personal care brand, explained that the project is only a step for brands to make greater commitments to make more packaging recyclable or reusable.
If the pilot is successful, P & G will want to expand it to more product categories, she went on to say.
\"Olay hopes that this will pilot a new way of shopping for skincare and beauty products, which may significantly reduce the amount of plastic used in the industry,\" she said . \".
Other major beauty brands have recently decided to test the waters in a more eco-friendly way
Friendly efforts.
Luxury brand Chanel has just announced a minority stake in \"green\" chemical company evolve by Nature.
However, there are some beauty brands on the market that are fully committed to ecology.
Friendly products and packaging.
This brand provides recyclable packaging in cartons certified by the Forest Management Board, which are made from carbon power generation
Neutral facilities.
Rochelle Jacobs, general manager of Serious, explained that for them, the goal is to create a brand that is not only made up of clean brands
Manufacturing and ethics-
Formulas have been developed, but this also translates the same responsible information through its packaging.
\"Consumers have shown great interest and demand for a more sustainable lifestyle, which also means ensuring that their beauty products are in line with this emerging category,\" she said . \".
This shift to more responsible packaging does seem to be something that beauty buyers express interest and appreciation.
A Harris poll found that 59% of women over the age of 35 said they were buying eco-friendly food.
Friendly beauty products are important to them. For New York-
This sentence is true.
\"I always read the packaging and see what the company stands for, which may affect my final purchase decision,\" she said on Twitter . \".
\"I\'m tired of waste, and the recycling and sustainability practices make me feel less hurt.
Jessica Polly, another beauty buyer, also expressed that view.
\"If I have recycled shipping boxes, packing lists and promotional postcards, I would also like to be able to responsibly discard the containers I actually purchased,\" she said . \".
Will beauty brands be challenged to switch to recyclable or reusable packaging?
With traditional brands like Olay testing water, we hope more brands will follow suit.